Website Construction
Pages are built to the structure agreed in design, written around your services and customers, and made to work on a phone first.
Step 3 of 7
Build Around Your Business
Custom does not mean random.
The environment is created to the plan — not improvised, and not dropped on you as a template.
Construction
The build follows the architecture.
Building is the least mysterious step and the one clients worry about least, because by now the decisions have already been made. We create and configure the environment described in design.
Custom does not mean random. Every choice made here traces back to something learned about your business.
Business Information
Your company details, services, hours, locations and contact information are set up accurately once, so they are consistent everywhere they appear.
Branding
Colours, typography, logo treatment and imagery are applied across the environment so the website and the tools behind it feel like one business.
Customer Environment
Customer and lead records are configured to hold what your business actually needs to know about the people it serves.
Communication Setup
The channels chosen in design are configured and tested, including where messages arrive and who is responsible for answering them.
Calendar Configuration
Availability, services, durations and buffers are set to match how you really deliver work.
AI Configuration
Where an AI Employee is included, its knowledge, responsibilities and boundaries are configured here — the personality and name come next, in Personalize.
Automation
The first automations are created around the repeating steps identified in discovery, with clear handoff points to people.
Business Tools
The remaining day-to-day tools are set up and arranged so your team can find what they need without a manual.
Built, not assembled.
You are not dropped into a generic setup and left to make it fit your business.
Next step: Connect